“We have packaged both Bollymovies and Bollynova and adapted the content to suit the African viewer. Both channels are customised and dubbed in English,” says Harish Goyal, CEO of Zee TV Africa.
“Bollymovies will be a one of its kind channel on the African continent, being a 24-hour dedicated Bollywood movie channel exclusively in English. This is an extremely exciting launch for us and for viewers on the continent and we look forward to being hosted on the Kwesé platform,” Goyal adds.
Both channels will be available to viewers through Kwesé’s multi-platform offering including linear TV, mobile app, and web streaming services delivering premium entertainment to viewers anywhere, anytime, on any screen.
Speaking of the growth of Kwesé’s general entertainment offering, president and group chief executive officer of Econet Media, Joseph Hundah says, “As a new African broadcaster, we want to ensure that our viewers have access to a diverse content offering that cuts across all programming genres. There is a strong appetite for premium Bollywood content on the continent, thus we are proud to offer these impressive channels on [the] line-up as they provide engaging TV for the whole family to enjoy.”
Zee channels are currently available in 171 countries all over the world and have a global reach of one billion viewers.
For more information, visit www.zeetv.com.